![How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers | South China Morning Post How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers | South China Morning Post](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2021/08/18/9932191f-b3f0-4313-8214-12952485af27_bec704ad.jpg?itok=wnRnOASQ&v=1629275303)
How Rolex became the top luxury watch brand in the world, from its origins as a maker of precision timepieces for professionals and adventurers | South China Morning Post
![Man with Rolex Submariner watch during a phone call before Emporio Armani fashion show, Milan Fashion Week street style on June 17, 2017 in Milan. – Stock Editorial Photo © AndreaA. #273667056 Man with Rolex Submariner watch during a phone call before Emporio Armani fashion show, Milan Fashion Week street style on June 17, 2017 in Milan. – Stock Editorial Photo © AndreaA. #273667056](https://st4.depositphotos.com/1166351/27366/i/1600/depositphotos_273667056-stock-photo-man-with-rolex-submariner-watch.jpg)
Man with Rolex Submariner watch during a phone call before Emporio Armani fashion show, Milan Fashion Week street style on June 17, 2017 in Milan. – Stock Editorial Photo © AndreaA. #273667056
![Woman with Rolex Datejust watch and blue denim overalls before Luisa Beccaria fashion show, Milan Fashion Week street style – Stock Editorial Photo © AndreaA. #326234112 Woman with Rolex Datejust watch and blue denim overalls before Luisa Beccaria fashion show, Milan Fashion Week street style – Stock Editorial Photo © AndreaA. #326234112](https://st3.depositphotos.com/1166351/32623/i/1600/depositphotos_326234112-stock-photo-woman-with-rolex-datejust-watch.jpg)
Woman with Rolex Datejust watch and blue denim overalls before Luisa Beccaria fashion show, Milan Fashion Week street style – Stock Editorial Photo © AndreaA. #326234112
![MILAN - SEPTEMBER 20: Woman with Rolex Datejust watch with black dial and jubilee bracelet before Alberto Zambelli fashion show, Milan Fashion Week st Stock Photo - Alamy MILAN - SEPTEMBER 20: Woman with Rolex Datejust watch with black dial and jubilee bracelet before Alberto Zambelli fashion show, Milan Fashion Week st Stock Photo - Alamy](https://c8.alamy.com/comp/KDA7DM/milan-september-20-woman-with-rolex-datejust-watch-with-black-dial-KDA7DM.jpg)
MILAN - SEPTEMBER 20: Woman with Rolex Datejust watch with black dial and jubilee bracelet before Alberto Zambelli fashion show, Milan Fashion Week st Stock Photo - Alamy
![Man wrist with Rolex Datejust watch with white dial before Antonio Marras fashion show, Milan Fashion Week street style on September 23, 2017 in Milan. – Stock Editorial Photo © AndreaA. #272167398 Man wrist with Rolex Datejust watch with white dial before Antonio Marras fashion show, Milan Fashion Week street style on September 23, 2017 in Milan. – Stock Editorial Photo © AndreaA. #272167398](https://st4.depositphotos.com/1166351/27216/i/1600/depositphotos_272167398-stock-photo-man-wrist-with-rolex-datejust.jpg)