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TIL Nike made a commercial depicting a Samburu tribesman saying "Just Do it" in his native language. An American anthropologist called them out. The spoken phrase actually meant, "I don't want these,
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PDF) It's not whether you win or lose; It's how the game is played:The influence of suspenseful sports programming on advertising
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Amazon.com: Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen (Audible Audio Edition): Christopher McDougall, Fred Sanders, Random House Audio: Books
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