Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Gillette backflips on 'toxic masculinity' with new firefighter ad | news.com.au — Australia's leading news site
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
The year woke broke: a brief history of a contested word - New Statesman
What does “get woke, go broke” mean? - Quora
When brands go woke, do they go broke? | CIM Content hub
Gillette - Have sensitive skin? Get razor bumps when you shave? Tired of razor burn? Request a free sample of Gillette® SkinGuard today. Click here http://spr.ly/6180EKiCC | Facebook
Gillette's 'The Best Men Can Be' campaign stirs up strong feelings of the wrong sort | Creative Moment
Go Woke Go Broke Gifts & Merchandise for Sale | Redbubble
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
Get Woke Go Broke | Know Your Meme
Men threaten to boycott Gillette over new #MeToo-inspired 'woke' advert that aims to stop 'toxic masculinity' | The Sun
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Get Woke Go Broke | Know Your Meme
Piers Morgan slams Gillette's 'man-shaming disaster' | Sky News Australia
Get Woke, Go Broke? A case study on the use of social issues in advertising An Honors Thesis (HONR 499) by Emily Gralak Thesi
Why are men so afraid of Gillette's toxic masculinity ad?
